The City of Lake Mary, FL
Halloween is always one of my favorite Holidays. For one, October starts off the NHL season. Second, the Cards are usually in the playoffs... Go Cards! Finally, the weather is starting to cool, leaves are changing colors, and Fall is in full motion. So when the City of Lake Mary asked me to create a non-scary print advertisement to help them promote their upcoming Halloween Spooktacular, I was on board without hesitation.
Where did I start?
I didn't have a large budget to spend hundreds of hours on this one, so I quickly found a stock photo of a pumpkin. From there, I removed the knife, curled up the stem to give it some more character, & added in the glowing effect to the eyes and wording. From there, it was just as easy as importing the image into InDesign and adding in the typography. The following year, they asked me to switch it to a black background. Both flyers were a success and the campagin ran for three years straight..